From an early age, April Malmsteen knew that to get far in life, you had to know what you wanted and never settle for less. She knew that she was the one in charge of her future, and the only person that could change things for her was herself. Whether modeling, designing, or managing, everything April does is done with ambition, passion, honesty, and care. Even from her earliest business ventures in England, she only involved herself with projects she truly believed in and felt strongly about. Nothing embodies this more than her company, Medusa Cosmetics: Each Medusa Cosmetics product is given the utmost attention to detail, with the highest quality ingredients available and an emphasis on cruelty-free manufacturing. The brand is all about glow - taking the sun, sea and sand of Miami Beach and condensing it into a bottle.
Despite April’s reputation as a hardworking businesswoman and entrepreneur, health, fitness and family are also of great importance to her. She seeks wellness, balance, and health, in both the mind and body. As important as working out and developing one’s body is, she focuses more on the overall enjoyment that these activities can bring her. In addition to this, April has deep passion for architecture, biology, hiking, sports, reading, and the beauty of nature.